In 2022, China’s global enterprises are experiencing a unique “hardship” due to the repeated outbreak of the epidemic in foreign countries and more complex international relations. At this stage, China is the only country with a fully restarted economy and the most integrated supply chain. More and more Chinese enterprises have started the process of internationalization, which not only contains more opportunities abroad, but also hides more risks. Chinese Internet companies are the first to take emerging technology industries overseas, bringing China’s new technologies and business models such as mobile Internet, AI and sharing economy overseas, and releasing the dividends brought by China’s scientific and technological development to global users. The experience of these pioneers may be able to provide some methods and ideas for global enterprises to avoid risks and find opportunities.
At present, the development of overseas emerging markets is not yet mature, so all kinds of track players, including platforms, media and advertisers, should uphold an open and inclusive attitude, eliminate the antagonism, and aim at creating a benign ecology of overseas marketing to achieve win-win cooperation. The long-term overseas development of Chinese brands should not be limited to a rapid breakthrough from 0 to 1. Instead of pursuing savage growth, intensive cultivation based on inherent users and potential flow is the key. At present, how to judge the risks and opportunities of enterprises globalization under the new situation? How to reduce customer acquisition cost effectively? How to use digital means to enhance the power of brand globalization? How to meet localization compliance requirements? What are the efficient solutions? It has always been a topic of special concern in the industry.
“2022 Enterprise Globalization China Summit ” will be held in Shanghai on December 8-9, 2022. At that time, It will bring together senior executives, VP, CIO, IT director and other senior managers from all sectors of China’s global enterprises, as well as leading solution suppliers to discuss the development plan of Chinese enterprises going global, exchange successful experience and excellent resources in their respective fields to seek the best partners.
Group Marketing Manager
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